OKCupid’s evaluation kitchen sinks as owners rebel over brand-new ‘real term’ insurance

OKCupid’s users were frustrated – extremely, most resentful. Just in front of the new year, the organization earned a radical change to its plans, now demands people to make use of true names versus an OKCupid username, as previously. The transformation gets rid of one of the largest differentiators between your internet dating app and rivals like Tinder and Bumble, which happen to have owners join via zynga to be able to utilize their real brand on their own matchmaking page.

In the improve, established a couple weeks ago, OKCupid’s software has been forced with terrible product reviews from the App stock. Over half reviews by users (56.3per cent) for its period of December simply have one star – upward from about a 3rd in November. Continue reading